We often talk about sales in terms of processes, strategies, and results. In reality, everything starts and ends with people and the way we choose to communicate, listen, and build trust.
Today, we continue our “Meet the Team” series and bring into the spotlight our BDR, Cristina Moldovanu, who shares her perspective on sales, client relationships, and what motivates her every day.
How did you get started in sales?
I officially got started in sales in 2014, right after graduating from university.
But if I think about it, I have been exposed to sales from a very young age, I used to go to the market with my father and help sell products. That early experience played a big role in developing my communication skills and understanding of customer interactions.
Tell us about your sales experience and the concrete results you have achieved so far.
I have held various sales roles, learning how to truly understand client’s needs and deliver solutions that work. My proudest achievement? Building strong, lasting relationships with people.
How do you approach a potential client who has never heard of the company?
I start by understanding the client’s business and challenges, then briefly show how we can add value, often with a relevant example. I focus on starting a conversation, building trust, and exploring if there is a fit, rather than pushing a sale right away.
Tell us about a difficult lead you managed to convert. What made it difficult and what did you do differently?
I once worked with a client who was hesitant because they had a bad experience with a similar service. I focused on listening to their concerns, showing them relevant results from other clients, and building trust step by step. By being patient and responsive, I was able to convert them into a long-term client.
What would you do if a prospect says “I’m not interested” within the first 10 seconds?
I would probably smile and say, ‘Fair enough – most people say that at first!’ Then I would quickly try to spark curiosity by mentioning one small thing that could actually help them, keeping it friendly and low-pressure.
How do you explain a technical service to a non technical client?
I focus on translating technical details into simple, relatable terms. I use analogies or examples that connect to their business, highlight the benefits, and avoid jargon. The goal is to make it clear how the service solves their problem, not how it works under the hood.
How do you react when there are differing opinions within the team?
I see differing opinions as an opportunity to get a better perspective. I listen carefully, try to understand each point of view, and work with the team to find a solution that balances ideas and keeps everyone focused on the goal.
What type of team motivates you the most, competitive or collaborative?
I’m most motivated by a collaborative team, where people support each other, share knowledge, and help everyone grow. I find that kind of environment brings out the best results for both individuals and the team as a whole.
What motivates you more, the target or the process? Why?
I am motivated more by the target because it gives me a clear goal to aim for. Hitting that target is rewarding, and it drives me to stay focused, work strategically, and push myself to deliver results.
What does success look like to you in a BDR role after approximately one and a half years?
After a year and a half, success for me is all about people: having clients who actually reply my messages, teammates who cheer on my ideas, and knowing I have built relationships that last longer than my coffee supply.
What message would you send to clients you are already in discussions with who have not yet provided a final answer?
I would aim to keep it helpful, not pushy, and remind them of the value we can provide while making it easy for them to respond.
What are you naturally curious about in your day to day life, and what interests or passions do you have outside of work?
I love figuring out how to make things run smoother, probably because being a mom has turned me into a full-time problem-solving ninja!
Sales is not just about targets and processes. It is about people, trust, and the small conversations that turn into long term relationships.
Curious how others approach sales or what motivates them in their day to day work? Stay close, we have more stories to share.
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